21 advanced methods to generate B2B leads

Meet John. John is the founder of a B2B software company that provides cloud-based solutions for small and medium-sized businesses. He’s been struggling to generate leads for his business, despite spending a lot of time and resources on various marketing campaigns.

One day, John stumbled upon an article that talked about advanced methods for generating B2B leads. He was intrigued and decided to try some of these methods out for himself. Here are the 20 methods that John used to generate B2B leads, and how you can use them too.

1. Use LinkedIn Sales Navigator: LinkedIn Sales Navigator is a powerful tool that allows you to search for leads based on their job titles, industries, and locations. With this tool, John was able to identify potential leads for his software company and reach out to them directly.
2. Attend industry events: Attending industry events and conferences is a great way to network with potential leads and make connections. John attended a few conferences and was able to generate several leads from these events.
3. Create a referral program: A referral program can encourage your current customers to refer new leads to your business. John implemented a referral program and was able to generate several new leads from his existing customers.
4. Use retargeting ads: Retargeting ads can help you reach out to potential leads who have already visited your website but didn’t convert. John used retargeting ads to remind these potential leads about his business and was able to generate new leads as a result.
5. Create targeted content: Creating content that is tailored to your target audience can help you attract new leads. John created several pieces of targeted content that were relevant to his potential leads and was able to generate new leads as a result.
6. Use email marketing: Email marketing can be an effective way to reach out to potential leads and nurture them over time. John used email marketing to stay in touch with his potential leads and eventually convert them into customers.
7. Host webinars: Hosting webinars is a great way to provide value to your potential leads and establish yourself as an expert in your industry. John hosted a few webinars and was able to generate several new leads as a result.
8. Use Facebook ads: Facebook ads can be a cost-effective way to reach out to potential leads and generate new business. John used Facebook ads to target his potential leads and was able to generate new leads as a result.
9. Offer a free trial: Offering a free trial of your product or service can be a great way to get potential leads to try out your business. John offered a free trial of his software and was able to generate several new leads as a result.
10. Use influencer marketing: Influencer marketing can help you reach out to potential leads who are interested in your industry. John used influencer marketing to reach out to potential leads and generate new business.
11. Use chatbots: Chatbots can help you provide immediate assistance to your potential leads and answer their questions. John implemented chatbots on his website and was able to generate new leads as a result.
12. Use video marketing: Video marketing can be an effective way to showcase your product or service and attract new leads. John used video marketing to showcase his software and was able to generate new leads as a result.
13. Use Google AdWords: Google AdWords can help you reach out to potential leads who are searching for your products or services. John used Google AdWords to target his potential leads and was able to create highly targeted ads that appeared at the top of Google search results pages. By carefully selecting keywords and targeting specific geographic locations and demographics, John was able to generate new leads and increase conversions for his business.
14. Use account-based marketing: Account-based marketing involves targeting specific companies or accounts that are a good fit for your business. John used account-based marketing to focus on the accounts that were most likely to convert into customers and was able to generate new leads as a result.
15. Create a lead magnet: A lead magnet is an incentive that you offer to potential leads in exchange for their contact information. John created a lead magnet that was relevant to his target audience and was able to generate new leads as a result.
16. Use referral marketing: Referral marketing involves incentivizing your existing customers to refer new leads to your business. John used referral marketing to encourage his existing customers to refer new leads to his business and was able to generate new leads as a result.
17. Use customer reviews and testimonials: Customer reviews and testimonials can help build trust and credibility with potential leads. John used customer reviews and testimonials on his website and in his marketing materials to help generate new leads.
18. Host a podcast: Hosting a podcast can be a great way to establish yourself as an expert in your industry and attract new leads. John started a podcast related to his industry and was able to generate new leads as a result.
19. Use retargeting emails: Retargeting emails can help remind potential leads about your business and encourage them to convert. John used retargeting emails to follow up with potential leads who had shown interest in his business but hadn’t converted yet.
20. Attend networking events: Networking events can provide opportunities to meet potential leads and make connections. John attended several networking events and was able to generate new leads as a result.
21. Utilize social media advertising: Social media advertising can be a powerful tool for generating B2B leads. Platforms like LinkedIn, Facebook, and Twitter offer advanced targeting options that allow you to reach potential leads based on their job titles, industries, and other relevant criteria. John utilized social media advertising to target his potential leads and was able to create engaging ads that captured their attention and led to new leads for his business. By experimenting with different ad formats and targeting options, John was able to optimize his social media advertising campaigns and achieve a high ROI.

In conclusion, there are many advanced methods that you can use to generate B2B leads. By using a combination of these methods, you can increase your chances of success and grow your business. Whether you choose to use LinkedIn Sales Navigator, attend industry events, create targeted content, or any of the other methods I’ve listed, the key is to focus on providing value to your potential leads and building relationships with them over time.